A

Anchor Text
Anchor text refers to the visible text for a hyperlink.

B

Back Link
Any link on another page that point to the subject page. Also called inbound links.

C

Cloaking
The technique of serving a different page to a search engine spider than what a human visitor sees. This technique is abused by spammers for keyword stuffing. Cloaking is a violation of the Terms Of Service of most search engines and could be grounds for banning.

G

Gateway Pages
A gateway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Our gateway pages are optimized to be beneficial for the end user as well as the search engine spiders.

K

Keywords
Keywords are words, which are used in search engine queries. SEO is the process of optimizing web pages for keywords so that they rank highly in the results returned for search queries.
Keyphrases
Keyphrases are multi-word phrases used in search engine queries.
Keyword Density
Keyword density is important since search engines use this information to categorize a site's theme, and to determine which terms this site is relevant to the perfect keyword density will help archive higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for 'keyword-spamming').

M

Meta Tags
They are information inserted into the "head" area of your web pages, those viewing your pages in browsers do not see information in the head area of your web pages.

P

Page Rank
The PageRank system is used by the popular search engine Google to help determine a page's relevance or importance. In other words, a page rank results from a "ballot" among all the other pages on the [[World Wide Web]] about how important a page is. A hyperlink to a page counts as a vote of support.

R

Repack
Repair bad keywords and keyphrases.

S

Search Engines
A program that searches documents for specified keywords and returns a list of the documents where the keywords were found.
SEM
Search Engine Marketer Search Engine Marketing
SEO
Search Engine Optimization
Search Engine Optimizer
SEP
Search Engine Placement
Search Engine Positioning
Search Engine Promotion
SEOS
Search Engine Optimization Services.
Spam
In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Obviously, spam could be grounds for banning. Alan Perkins has published an excellent white paper on Search Engine Spam that is highly recommended. Here are some definitions of spam from the search engines themselves: