A

ALT attribute
Used inside the "IMG tag", the ALT attribute specifies alternate text that will seen by users in the event that images don't display.

B

Back Link
Any link on another page that point to the subject page. Also called inbound links.
Banner Ad
An Advertising graphic with a rectangular or "banner" shape, usually 468 x 60 pixels in size.
Browser Compatibility
A judgment of how well a site looks and functions on different web browsers, such as Microsoft Internet Explorer and Netscape Navigator.

C

CGI
Stands for Common Gateway Interface, a way to present dynamically generated information on the Web. CGI scripts commonly process forms, dynamically build pages, and accept user input.
Client
Software that receives and interprets data from a server. Netscape Navigator is a web client, for example.
Client-side image map
An image map that stores map coordinates on the client side; that is in the HTML document itself rather than in a separate coordinates file on the server.
Cross-platform
Functioning well on a variety of computer platforms, such as Macintosh, Windows and Linux.

D

Database-driven
Describes a site that relies on a database to generate pages. Many shopping catalogs are database-driven, and so are many large content sites.
Dynamic HTML
A hybrid technology for creating interactive web pages. Dynamic HTML combines Java-Script and cascading style sheets so that every element on a page can be controlled by a script.

E

Extranet
The distributed network formed when external users or clients are allowed remote, password-protected access to an internal web such as an intranet. Often used to refer to a password-protected web site, such as a project site.
E-zine
Short for electronic magazine. Also called web zine.

F

Front door
The first screen of a site.

G

Gateway Pages
A gateway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Our gateway pages are optimized to be beneficial for the end user as well as the search engine spiders.

I

Interagency Contingency Planning Regulation
A regulation written and imposed by the Federal Financial Institutions Examination Council concerning the need for financial institutions to maintain a working disaster recovery plan. 
ICON
A small, graphical representation of a concept, such as a picture of a house that signifies "Home".
Interface
The combined screen elements that separate the user from the complex workings of a program or machine.

K

Keywords
Keywords are words, which are used in search engine queries. SEO is the process of optimizing web pages for keywords so that they rank highly in the results returned for search queries.
Keyphrases
Keyphrases are multi-word phrases used in search engine queries.
Keyword Density
Keyword density is important since search engines use this information to categorize a site's theme, and to determine which terms this site is relevant to -- the perfect keyword density will help archive higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for 'keyword-spamming').

M

Meta Tags
They are information inserted into the "head" area of your web pages. Other than the title tag, information in the head area of your web pages is not seen by those viewing your pages in browsers. Instead, Meta information in this area is used to communicate information that a human visitor may not be concerned with. Meta tags, for example, can tell a browser what "character set" to use or whether a web page has self-rated itself in terms of content.
Mappings
The clear relationship between a tool and its purpose, which allows users to predict the results of using that tool.

P

Page Rank
The PageRank system is used by the popular search engine Google to help determine a page's relevance or importance. In other words, a page rank results from a "ballot" among all the other pages on the [[World Wide Web]] about how important a page is. A hyperlink to a page counts as a vote of support.
Project Site
A password-protected web site used to share information among project team members.

R

Repack
Repair bad Keywords and Keyphrases.
Rollover
A JavaScript technique in which one image is replaced by a second image when a mouse is passed over it.

S

Search Engines
A program that searches documents for specified keywords and returns a list of the documents where the keywords were found.
Site Flow
The flow of movement through your site. Site flow usually represents the way an average user will move through your site's space.
Site Map
A visual representation of the contents of your site, often in the form of a flowchart.
Storyboard
A sequence of sketches showing major actions or outlining a story. Storyboards are commonly used in moviemaking, television, and advertising.
Subsite
A subsection of a larger site. A Subsite has its own look and feel and navigation scheme.

U

Usability
An indication of whether a product or site is "usable," that is, whether the intended audience finds the product easy to use and helpful in completing the goals at hand.

V

Vital Records
Records or documents, for legal, regulatory, or operational reasons, cannot be irretrievably lost or damaged without materially impairing the organization's ability to conduct business. 

W

Walkthrough
A skeletal, text-only version of a site that allows designers to test basic navigation.
Web Server
Software that "serves" files to users on request. Web server software makes possible file storage, transfer, and other site-related tasks. The physical computer where a site's files are located is also referred to as the server.